Follow us:

Brier Dudley's blog

Brier Dudley offers a critical look at technology and business issues affecting the Northwest.

October 8, 2008 at 10:23 AM

Google on monetization blitz, moved by stock in low $300s?

Google seems to have shifted into a higher gear, releasing new monetization efforts as its stocks trends down, dropping as low as $326 this morning.

A rundown of Google’s latest moves, which both have a Seattle twist:

— Adding e-commerce to YouTube Tuesday, so you can buy music, movies and games you see there from Amazon.com and Apple iTunes. Seems natural to become an Amazon affiliate, given the size of YouTube’s audience. Maybe it’s also an olive branch offered to YouTube-hating movie studios.

— Today launching AdSense for games, making a big move into the Seattle-centric casual games industry. AdWords for games is aimed at games played within the browser. It’s released in beta and available only to publishers with a minimum of 500,000 plays and 80 percent of their customers in the U.S. and U.K.

There’s another similarity. Both YouTube and casual games are places where millions of people while away time on the Internet. Google is searching for new ways make money off these huge audience pools.

So will people have more time to play games, watch videos and shop online nowadays, or will they be too busy working to pay their bills?

Comments

COMMENTS

No personal attacks or insults, no hate speech, no profanity. Please keep the conversation civil and help us moderate this thread by reporting any abuse. See our Commenting FAQ.



The opinions expressed in reader comments are those of the author only, and do not reflect the opinions of The Seattle Times.


The Seattle Times

The door is closed, but it's not locked.

Take a minute to subscribe and continue to enjoy The Seattle Times for as little as 99 cents a week.

Subscription options ►

Already a subscriber?

We've got good news for you. Unlimited seattletimes.com content access is included with most subscriptions.

Subscriber login ►
The Seattle Times

To keep reading, you need a subscription upgrade.

We hope you have enjoyed your complimentary access. For unlimited seattletimes.com access, please upgrade your digital subscription.

Call customer service at 1.800.542.0820 for assistance with your upgrade or questions about your subscriber status.

The Seattle Times

To keep reading, you need a subscription.

We hope you have enjoyed your complimentary access. Subscribe now for unlimited access!

Subscription options ►

Already a subscriber?

We've got good news for you. Unlimited seattletimes.com content access is included with most subscriptions.

Activate Subscriber Account ►