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Brier Dudley offers a critical look at technology and business issues affecting the Northwest.

October 17, 2008 at 6:01 PM

Glenn Lurie moving up at AT&T

Seattle Pacific University grad Glenn Lurie this week was promoted to an interesting new job at AT&T: president of emerging devices, national distribution and resale.

Lurie, who led AT&T’s negotiations with Apple over the iPhone, will now head an effort to get more devices — and customers — using the company’s wireless data services.

His new company bio said it’s “a strategic initiative to drive innovation in bringing wireless connectivity to a host of new consumer electronics devicesa nd applications — including personal computers Internet devices, in-car entertainment and navigation systems, cameras and machine-to-machine communications solutions, etc.”

I asked Lurie if that meant AT&T would follow the lead of European wireless companies and start selling and subsidizing laptops and mobile devices such as Ultra-Mobile PCs.

In particular, I wonder if AT&T will start subsidizing the price of computers similar to the way it now subsidizes phone hardware for customers that buy data plans.

“I do think we are going to look at that model and understand how we want to play in that model,” he said by phone from his office in Atlanta.

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