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Brier Dudley offers a critical look at technology and business issues affecting the Northwest.

November 11, 2008 at 10:30 AM

Allrecipes.com sizzling, bumps Food Network from top spot

Seattle-based online recipe site Allrecipes.com drew 8.4 million visitors last month, apparently because people are cutting expenses and cooking at home more often.

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Even more amazing are the company’s growth rates.

Overall traffic is growing 30 percent year-over-year, and advertising sales are up 65 percent, the site reported.

But what it’s really savoring is bragging rights over rival online food sites.

According to comScore Media Metrix survey data provided by the company, Allrecipes.com is now the most vsited site in the “online hobbies/lifestyle – food” category of Web sites.

“As consumer habits change in the uncertain economy, the Internet has become the go-to resource where millions of people connect with their peers for timely and relevant inspiration. Vertical social networking communities are ideal for these consumers due to their strong audience and topical focus,” Lisa Sharples, Allrecipes.com president, said in the release.

The company was started in Seattle but sold to Readers Digest Association for $66 million in March 2006.

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