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Brier Dudley's blog

Brier Dudley offers a critical look at technology and business issues affecting the Northwest.

December 1, 2008 at 2:37 PM

Bono taps Seattle partners for new (RED)WIRE music mag

Maybe it’s time for philanthropic rocker Bono to move to Seattle.

He’s pals with Bill Gates, and now two of the three distribution partners for Bono’s new (RED)WIRE online music magazine are local.

Seattle-based iLike was chosen as the “exclusive social-networking partner” for the magazine, extending the startup’s relationship with U2.

MSN and iTunes are also involved in the publication, which will distribute exclusive content from top artists and raise money to fight AIDS in Africa.

“For us it was just a no-brainer to get involved, a fantastic opportunity to have an impact and use the assets we have in social networking to do good,” iLike Chief Executive Ali Partovi said in an interview. “Thankfully also I think it’s something that’s very likely to mobilize our audience because it’s amazing content, amazing art and a great cause.”

Content from artists such as Bob Dylan and Elton John will provide content that’s sold by iTunes and streamed on iLike and MSN, and syndicated across social networking sites by iLike.

Here’s a screenshot of the service delivering a video from R.E.M.’s Michael Stipe:

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