Evri, a Pioneer Square Web startup backed by Paul Allen, found a pretty good launch customer for its dynamic content widget.
The Washington Post will begin adding Evri-powered “content recommendation” widgets to its online news stories starting today. Evri widgets compile and display information about a particular subject area, so people reading a story can get more context on the topic.
Evri was designed to automatically compile related material from across the Web, but in the Post’s case, it’s been tuned to include information from the Post as well as the broader Web.
A public beta of Evri’s service debuted online in September.
Neil Roseman, Evri’s chief executive, said the tiny startup had help lining up the Post deal from former MSNBC.com editor and RealNetworks executive Merrill Brown, who worked for the Post earlier in his career.