Follow us:

Brier Dudley's blog

Brier Dudley offers a critical look at technology and business issues affecting the Northwest.

March 4, 2009 at 3:12 PM

comScore: YouTube crosses 100 million viewer mark

Who knows if it will ever be profitable for Google, but YouTube’s numbers are amazing.

This afternoon, comScore reported that the video service crossed the 100 million viewer mark in January.

The research firm estimated that 76.8 percent of the total U.S. Internet audience watched Web videos in January. The average viewer watched about six hours of online video during the month, up 15 percent from December.

Averages seem a little dicey here, though, because they’re probably skewed by a smaller set of avid viewers.

In total, U.S. residents watched 14.8 billion online videos during the month, up 4 percent from December. YouTube accounted for 91 percent of the monthly gain, comScore said.

The release said 100 million viewers watched 6.3 billion videos on YouTube during the month, or 62.6 apiece. MySpace drew 54.1 million viewers who watched 473 million clips, or 8.7 videos apiece.

Could there be a connection with the surge in unemployment?

Comments | Topics: Digital media, Google, Web

COMMENTS

No personal attacks or insults, no hate speech, no profanity. Please keep the conversation civil and help us moderate this thread by reporting any abuse. See our Commenting FAQ.



The opinions expressed in reader comments are those of the author only, and do not reflect the opinions of The Seattle Times.


The Seattle Times

The door is closed, but it's not locked.

Take a minute to subscribe and continue to enjoy The Seattle Times for as little as 99 cents a week.

Subscription options ►

Already a subscriber?

We've got good news for you. Unlimited seattletimes.com content access is included with most subscriptions.

Subscriber login ►
The Seattle Times

To keep reading, you need a subscription upgrade.

We hope you have enjoyed your complimentary access. For unlimited seattletimes.com access, please upgrade your digital subscription.

Call customer service at 1.800.542.0820 for assistance with your upgrade or questions about your subscriber status.

The Seattle Times

To keep reading, you need a subscription.

We hope you have enjoyed your complimentary access. Subscribe now for unlimited access!

Subscription options ►

Already a subscriber?

We've got good news for you. Unlimited seattletimes.com content access is included with most subscriptions.

Activate Subscriber Account ►