Erik Selberg deosn’t blog very often, but it’s usually worth reading when he does.
Late last night, he gave Microsoft’s search efforts a bittersweet raspberry. He also questioned why Microsoft isn’t being bolder and more aggressive.
This isn’t cross-town rivalry: Selberg was a senior engineer on Microsoft’s search team and a founding member of its Live Search Labs before he left for Amazon.com in 2007.
Selberg starts off by saying that Microsoft’s search product “is pretty much the same as when I left” and he’s not too optimistic about the “Kumo” rebranding:
I admit, I’m a fan, and Microsoft’s recent actions have left me feeling… well, let’s just say the peanut gallery is unimpressed.
No, it’s worse than that. The peanut gallery is disheartened, and disappointed.
Selberg hoped that Steve Ballmer “would come out fighting.” Instead of laying people off, Microsoft should be investing heavily, gearing up for when the economy recovers, he said:
“Because of Microsoft’s diverse, and somewhat inelastic, revenue streams, Microsoft could do this. Microsoft was not going to be just another company hunkering down, Microsoft was going to invest for the future. And when that future came, Microsoft would be in a prime position to take advantage of the situation.
At least, that’s what I had hoped for. Ah well.”