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Brier Dudley's blog

Brier Dudley offers a critical look at technology and business issues affecting the Northwest.

April 22, 2009 at 12:00 AM

Mpire-WidgetBucks launches analytics & optimization tools

Seattle Web startup Mpire has spawned another subsidiary.

The company today is announcing AdXpose, a set of tools for advertisers to analyze and optimize their online advertising campaigns.

AdXpose joins Mpire’s WidgetBucks ad network as one of Mpire’s primary brands. The company’s launching an invite-only beta today, after quietly testing the service with firms such as Atom.com, Jones Soda, Keen Footwear, OpenX, Traffiq and Wetpaint.

Here’s an explainer chart provided by Mpire:

adexpose2.JPG

Comments | More in | Topics: adexpose, analytics, mpire

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