Seattle Web startup Mpire has spawned another subsidiary.
The company today is announcing AdXpose, a set of tools for advertisers to analyze and optimize their online advertising campaigns.
AdXpose joins Mpire’s WidgetBucks ad network as one of Mpire’s primary brands. The company’s launching an invite-only beta today, after quietly testing the service with firms such as Atom.com, Jones Soda, Keen Footwear, OpenX, Traffiq and Wetpaint.
Here’s an explainer chart provided by Mpire: