Follow us:

Brier Dudley's blog

Brier Dudley offers a critical look at technology and business issues affecting the Northwest.

April 29, 2009 at 1:12 PM

Microsoft taps Wetpaint for new MSN entertainment fan sites

A nice cross-lake collaboration: Microsoft’s MSN group is building new entertainment fan sites using the community-interactivity tools from Seattle’s Wetpaint.

You’d think Microsoft would have Web 2.0-type interactivity tools on the shelf, but Wetpaint has been doing this sort of thing for big media companies like Showtime, HBO and Fox.

MSN will introduce more than 24 Wetpaint-powered fan sites this year, starting this quarter, the release said. The group’s been tinkering with its entertainment offerings, testing different configurations of the portal that place a higher emphasis on the topic.

In the release, MSN Director Lisa Gurry said it’s a “new fan-driven initiative on MSN Entertainment where the fans do the writing, meet each other and share their interests.”

The release quote from Wetpaint CEO Ben Elowitz said, in part: “With their SuperFan initiative, MSN recognizes the power of the voices of fans and the ability of this motivated audience to drive buzz and traffic above and beyond static fan pages and message forums.”

In the old days, wouldn’t MSN have just bought Wetpaint to do this sort of thing?

Elowitz said it was relatively inexpensive for MSN to form the partnership.

“I cetainly want to develop a great relationshp with them and deepen the relationship,” he said in an interview.

Comments | Topics: entertainment, Microsoft, MSN

COMMENTS

No personal attacks or insults, no hate speech, no profanity. Please keep the conversation civil and help us moderate this thread by reporting any abuse. See our Commenting FAQ.



The opinions expressed in reader comments are those of the author only, and do not reflect the opinions of The Seattle Times.


The Seattle Times

The door is closed, but it's not locked.

Take a minute to subscribe and continue to enjoy The Seattle Times for as little as 99 cents a week.

Subscription options ►

Already a subscriber?

We've got good news for you. Unlimited seattletimes.com content access is included with most subscriptions.

Subscriber login ►
The Seattle Times

To keep reading, you need a subscription upgrade.

We hope you have enjoyed your complimentary access. For unlimited seattletimes.com access, please upgrade your digital subscription.

Call customer service at 1.800.542.0820 for assistance with your upgrade or questions about your subscriber status.

The Seattle Times

To keep reading, you need a subscription.

We hope you have enjoyed your complimentary access. Subscribe now for unlimited access!

Subscription options ►

Already a subscriber?

We've got good news for you. Unlimited seattletimes.com content access is included with most subscriptions.

Activate Subscriber Account ►