So how much money do those low-priced, downloadable “casual” video games make?
Some make a fortune, but most have sales of about $100,000, according to Jessica Tams, director of the Seattle-based Casual Games Association.
Tams provided an overview today at the Login Conference, taking place at the Seattle Marriott Waterfront this week.
One or two casual games a year become “blockbusters” generating sales in the $10 million range, she said. Examples include PopCap’s “Bejeweled” and “Mystery Case Files” from Big Fish Games.
Above average games may have sales of $300,000 to $400,000, but the typical sales for a casual game are around $100,000.
The key variable is development costs, which range from $50,000 to $175,000.
“You either need to control your costs or make a blockbuster,” Tams said.