That’s the gist of an AdAge story, drawing on research by BrandIndex. An excerpt:
The perceptions of value the two brands offer has shifted dramatically in the eyes of 18- to 34-years-olds since Microsoft began running its “Laptop Hunters” campaign in late March. Apple’s “value perception” has fallen considerably, while Microsoft’s has risen.
The story said Apple’s value perception bounced back among 35- to 49-year-olds, and it’s tied with Microsoft among people 50 and older.
Older people also have more money to spend nowadays; maybe that’s why Apple seems to be targeting them with its new ads, making fun of PC tech support calls.