403 Forbidden


nginx
403 Forbidden

403 Forbidden


nginx
Follow us:
403 Forbidden

403 Forbidden


nginx

Brier Dudley's blog

Brier Dudley offers a critical look at technology and business issues affecting the Northwest.

May 20, 2009 at 10:10 AM

Microsoft’s new search engine: “Bing” better than “Kumo”?

Maybe “Kumo” is just a placeholder for Microsoft’s next search engine, which may end up being called “Bing.”

That’s the take of search marketing guru Danny Sullivan, who provided a great overview of the rumorish coverage of Microsoft’s latest attempt to challenge Google’s Web search dominance.

In a post at Search Engine Land, Sullivan said candidates for the brand name include Kumo, Bing, Hook and Sift:

Personally, I doubt Kumo will be the new name. After being used in testing, any “thunder” with that name is kind of gone. Plus, I’ve seen plenty of people on the web ridicule that name as a new brand choice. Sift seems potentially tied to a Microsoft mobile platform, plus Sift.com is actually owned by someone else. Hook.com also is owned by someone else. Bing.com resolves to a blank page, is registered to Microsoft and uses Microsoft’s name servers. So that’s what I’d guess it’s going to be.

If Steve Ballmer doesn’t clarify things next week at the D: All Things Digital conference, perhaps Microsoft’s new search boss, Qi Lu, can sort it out at Sullivan’s SMX Advanced search conference in Seattle the following week.

bing2.jpg

Which do you prefer – Bing or Kumo?

Chandler Bing‘s not sure.

Comments | Topics: bing, Google, kumo

COMMENTS

No personal attacks or insults, no hate speech, no profanity. Please keep the conversation civil and help us moderate this thread by reporting any abuse. See our Commenting FAQ.



The opinions expressed in reader comments are those of the author only, and do not reflect the opinions of The Seattle Times.


403 Forbidden

403 Forbidden


nginx
403 Forbidden

403 Forbidden


nginx