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Brier Dudley's blog

Brier Dudley offers a critical look at technology and business issues affecting the Northwest.

June 2, 2009 at 1:13 AM

E3: Party time, with Xbox, Guitar Hero and Jay Z

LOS ANGELES — A few scenes from around town, the night before E3’s official Tuesday opening, including the temporary Xbox HQ in downtown L.A.:

xboxparty.JPG

Activision pulled out the stops to promote its new “DJ Hero” game, plus “Guitar Hero 5,” with a concert featuring Jay Z and Eminem at the Wiltern Theater.

Plus a few warm up acts, including the house band from Guitar Hero studio, Neversoft. Playing “GH5” on the hardest setting and nailing it, of course:

guitar hero 5 house band.JPG

Then there was a house demo of “DJ Hero”:

djhero.JPG

DJ AM and Travis Barker had some appropriate graphics:

spaceinvaders.JPG

Jay Z said he’s enthused about “DJ Hero,” and they didn’t make him say it; he was “compelled” to say so on his own:

jayz1.JPG

Comments | More in | Topics: e3, E3, guitar hero

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