LOS ANGELES — Apparently the 2009 Electronic Entertainment Expo was a success.
The show’s organizer, industry trade group Electronic Software Association, is preparing a big announcement for Thursday that will disclose attendance and details of next year’s event.
A preview: ESA clearly met its target of 40,000 attendees and the show, in its current format, will return to Los Angeles next year.
The future of E3 had been up in the air. It’s last huge-scale showing was in 2006, when it drew 65,000 people. Then it was cut back to almost nothing- – small, mostly closed-door events in 2007 and 2008 drew abouit 4,000 people apiece.
This year’s event drew early support from Microsoft, Sony and other major players in the industry who are using the event to broadcast what’s coming to retail in next few selling seasons and schmooze with distributors, retailers, analysts and press.