Rebranding and a $100 million marketing campaign are working for Microsoft’s Web search service, according to an early report from comScore that said Bing is “off to a good start.”
It said Microsoft’s share of U.S. Web search traffic jumped from 9.1 percent to 11.1 percent in Bing’s first week.
Overall Microsoft Web sites drew 15.5 percent of U.S. Web searchers between June 2 and 6, up from 13.8 percent May 26 to 30, the firm said.
“These initial data suggest that Microsoft Bing has generated early interest, resulting in a spike in search engagement and an immediate term improvement to Microsoft’s position in the search market,” comScore Senior VP Mike Hurt said in the release.
The big question is obviously whether Bing can keep growing after the initial buzz fades, and the marketing budget is spent.