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Brier Dudley's blog

Brier Dudley offers a critical look at technology and business issues affecting the Northwest.

July 21, 2009 at 9:43 AM

Casual Connect: Big Fish announces “Drawn,” People.com deal

After the Big Fish Babes were introduced in the opening session of the Casual Connect conference at Benaroya Hall, Big Fish Chief Executive Jeremy Lewis made a few announcements and shared some advice on leadership.

Lewis gave a quick preview of a “cinematic adventure” game called “Drawn: The Painted Tower” that will “push the limits of casual.” The game, which looks a bit like the movie “Coraline,” will debut later this summer.

Big Fish is also partnering with People.com. Lewis said 88 percent of the 32.6 million visitors to the celebrity Web site are women, presenting a demographic similar to Big Fish’s customers.

“That’s a lot of chief household officers,” he said, adding that the partnership should lead to a “very signficant expansion of audience for our industry.”

Lewis also welcomed Big Fish’s biggest fans, calling them “nine remarkable Babes, whose bonds exemplify how our industry plays a role in shaping people’s lives.”

Comments | More in | Topics: Big Fish Games, casual connect, Games & entertainment

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