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Brier Dudley's blog

Brier Dudley offers a critical look at technology and business issues affecting the Northwest.

July 22, 2009 at 1:40 PM

Casual Connect: PopCap’s free iPhone “Bejeweled” upgrade

Seattle casual game giant PopCap is offering a bonus to people who bought its top-selling “Bejeweled 2” application for the iPhone and iPod Touch.

In a month or so, the company plans to issue a free upgrade to the application that adds the ability to compete in short “Blitz” matches between players using an iPhone and players on Facebook. The upgrade adds the “Blitz” timed game to the mobile application and a button to connect the app to Facebook.

It’s partly an experiment for PopCap, which, like most companies in the casual games space, is exploring ways to make its games more social and interactive with multiple players.

PopCap began offering the Bejeweled Blitz game to Facebook users in December. After it has added to the iPhone app, the company will watch to see how many players want to compete across the platforms and whether most players prefer to continue having solitary “Bejeweled” sessions on the phone.

Company founders provided a preview of the upgraded application during a press event at Casual Connect. Also demonstrated was a new version of its “Bookworm Adventure” franchise, which is set to debut on the PC on July 30, on PopCap.com and Valve’s Steam game network.

Comments | Topics: app, bejeweled, bookworm adventure

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