My first question after seeing that online computer store Newegg is going public was: How many geeks are going to think they deserve friends and family shares?
Then I wondered if Newegg tried selling to Amazon, or hopes to sell before the IPO goes through.
Newegg really is the geek’s equivalent of Zappos, the online shoe store that Amazon bought in June for nearly $900 million. And Newegg is trying to raise only $175 million, according to Reuters.
City of Industry, Calif.-based Newegg claims to be the second-largest online-only retailer in the U.S. and reported sales of $2.1 billion last year. That’s twice the purported volume of Zappos.
It also claims to have a sophisticated delivery system and a huge base of loyal customers, with 12 million registered users. In short, key attributes of Zappos, minus the latter’s quirky, progressive culture.
What am I saying — if Amazon bought them, Newegg customers around here would have to start paying sales tax …