VholdR is boosting its line of wearable video cameras with a 1080p version that will go on sale next month.
The $330 eggroll-sized device holds up to 3.5 hours of 1080p video on a MicroSD card and has dual lasers for alignment. It follows a 720p model the company announced in April.
VholdR was started in 2003 by University of Washington students and avid skiers Marc Barros and Jason Green, who proposed a helmet camera venture in a business plan competition.
Barros said the company is now profitable and has 15 employees.
A demo video VholdR provided, yikes: