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Brier Dudley offers a critical look at technology and business issues affecting the Northwest.

December 2, 2009 at 2:58 PM

Game giant EA won’t dump Tiger Woods for a little cheating

Electronic Arts boss John Riccitiello told Fox Business Network that Tiger Woods is going to remain the face of his company’s hit golf game, despite Woods’ out-of-bounds play.

“Of course,” Riccitiello said. “He’s been a great partner to us.”

It probably doesn’t hurt that EA’s “Tiger Woods PGA Tour” has grossed $500 million.

“His private life is his private life — we have to wall that off,” Riccitiello continued. “We can’t do anything but stand by someone who’s been such a great partner.”

I think it’s time to broaden the franchise to driving games. I want to see Woods on the cover of “Need for Speed: Undercovers” or “Need for Speed: Shift List.”

Riccitiello made the rounds today. He also appeared at Reuters’ media summit in New York, where he predicted online gaming will take a bigger share of the market next year – 50 percent, up from this year’s 40 percent.

“It’s our goal for that business to be as important as, and over time maybe more important than, our packaged goods business,” he said, according to Reuters.

He said EA plans to publish fewer titles next year – around 40, down from around 50 this year.

He also mentioned that Valve’s “Left 4 Dead 2” has been a hit, selling 2 million copies in its first two weeks.

The Fox clip:

Watch the latest business video at FOXBusiness.com

Comments | More in | Topics: EA, Games & entertainment, tiger woods

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