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Brier Dudley's blog

Brier Dudley offers a critical look at technology and business issues affecting the Northwest.

December 11, 2009 at 11:09 AM

Google’s top searches of 2009: Win7, and Picnic or Picnik?

A curious appearance in Google’s top searches of 2009 was the term “picnic,” unless you ask a certain Seattle startup what’s going on.

Picnic was the second-fastest rising search term in Google’s “food and drink” category.

Seattle’s Picnik thinks some of those people were actually searching for its free online photo editing tools.

From its blog post calling out the resurgent interest in picnic:

We here at Picnik think this is lovely. It could be that “picnic” rising so suddenly in Google searches signifies a return to simple pleasures, time spent with friends and family together, in a field, on a blanket, buttering sandwiches and picking blackberries. We had one or two picnics ourselves during the past year, in fact. Or maybe they just needed a photo editor!

Another Seattle-area tech company’s product made the overall list of the fastest rising search terms in 2009, reported by Google Zeitgeist:

1. michael jackson

2. facebook

3. tuenti

4. twitter

5. sanalika

6. new moon

7. lady gaga

8. windows 7

9. dantri.com.vn

10. torpedo gratis

(Could the last one be a reference to the Naval Undersea Warfare Center over in Keyport?)

Here are the fastest rising in the food and drink category. Not sure about No. 3, which didn’t render, though a helpful commenter says it’s Japanese cooking site “Cookpad“:

1. acai berry

2. picnic

3. クックパッド

4. tesco direct

5. senseo

6. peanut butter recall

7. nespresso commande

8. habibs delivery

9. mocktail

10. masterchef australia



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