The best indication yet of how CES will be affected by the economy: This year’s meager party list, which so far has only one celebrity event.
In recent years, companies held elaborate parties during the show with top bands, comedians and other performers. But it’s getting skimpier as the industry copes with reduced spending on consumer electronics.
Last year’s CES party list was thin and this year’s is ridiculous.
This year the only A-list show is a private John Legend concert Friday night, hosted by Monster Cable at the Paris Hotel, according to an annual party list compiled by PR rep Karen Thomas.
The list is fluffed up this year with routine press events such as the Thursday night “Showstoppers” demo event at the Wynn and a reception for Chinese electronic brands Friday evening at the Venetian.
Invite-only parties on the list include Wednesday’s Corsair party at the Palazzo and Cooltronics party at the Palms; Thursday’s NPD event at the Bellagio, a Pentax party at Aria and a DivX party at the Palms.
You’d think Friday night would be a blowout but other than Legend it’s pretty bare, larded with a few Twitter meetups, a reception for Chinese electronic brands and a Canada-only shindig.
The full Friday list:
5 p.m. – 8:30 p.m.: Official CES Tweetup & Twitterhunt — LV Hilton, Tempo Lounge
5 p.m. – 7:00 p.m.: China Top Brands Awards Reception — Venetian, Casanova 505, Palazzo Room (Invite only)
5:30 p.m. – 8 p.m.: CES Tweetup — LV Hilton, Tempo Lounge (Invite only)
5:30 p.m. – 8:30 p.m.: It Won’t Stay in Vegas Blogger Party — Atomic Museum (Invite only)
6 p.m. – 8 p.m.: Bluetooth SIG — Hard Rock Hotel, Wasted Space Room — Best of CES contest
6 p.m. – 10 p.m.: Marketnews Canada Night — Caesar’s, Palace Ballroom (Canadian industry members)
6:30 p.m. – 8 p.m.: Digital Media Insider Reception — Venetian, Ballroom 3001 ($75 for full day of events)