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Brier Dudley offers a critical look at technology and business issues affecting the Northwest.

January 6, 2010 at 5:52 PM

CES: Samsung expects TV, gadget sales to enter new dimension

LAS VEGAS — Samsung Electronics introduced a line of snazzy new 3-D televisions today at CES, including a pencil-thin model with a polished metal bezel, but the most amazing tidbit in its press conference may be its sales projections.

The company — whose slogan is now “Inspire the World, Create the Future” — expects to increase sales from last year’s $110 billion to $400 billion in 2020.

“We believe that the recovery of our industry will be strong,” said David Steel, head of its North American marketing group.

The company expects sales of its LED TVs to increase from 2.6 million last year to more than 10 million this year.

To keep up momentum in the company’s Web connected TV business, Samsung announced a software developer kit to encourage developers to write applications for its products.

“If you thought it was fun building apps for a 3-inch phone screen, I have a 55-inch LED I’d like to show you,” cracked Tim Baxter, president of Samsung Electronics Americas.

Gadget highlights of the session included the LED 9000 TV, with a touchscreen remote that displays a stream of video sent from the TV.

“Yes, the remote is now a TV,” Baxter said.

The company also introduced two electronic book readers with touchscreens, a special Vancouver Olympics edition of its Mythic phone sold by AT&T and a phone that receives over-the-air digital TV broadcasts. The DTV phone will enter testing this year in Washington, D.C.

Also shown off was the Omnia2, a Windows Mobile phone that works as a remote control with Samsung TVs and can wirelessly load video content from the TV for watching on the go.

Further showing off the connected TV’s tricks, Baxter said PCs on a home network can work as remote controls with the sets and be used to watch a second channel tuned by the TVs and wirelessly streamed to the computer.

And, like Toshiba, Samsung announced that upcoming TVs will be able to upconvert 2-D content to 3-D.

Comments | More in | Topics: CES, Digital TV

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