T-Mobile this morning said Eric Clapton’s lending his name to the company’s new myTouch 3G Fender Limited Edition – the one with a sunburst wood-grain, guitar like design.
Clapton’s appearing in the company’s ads and his songs “Layla,” “My Father’s Eyes,” “Rock ‘N’ Roll Heart” and “Wonderful Tonight” will be preloaded on the HTC device. Also included are songs from Wyclef Jean, Avril Lavigne and Brad Paisley and the “Guitar: Solo” and “Musical Light” applications.
T-Mobile is also contributing Clapton’s Crossroads Guitar Festival, which benefits a drug treatment center in Antigua. I wonder if they thought it would be held at the shopping center near T-Mobile USA’s Bellevue headquarters?
The phone goes on sale for Jan. 20 for $180 with a two-year service plan.
It’s the second Eastside company to lasso a celebrity spokesperson this week.
On Tuesday Nintendo – which has its U.S. headquarters in Redmond – said Beyonce will do more promotion of the DS and its “Style Savvy” fashion game.
Beyonce last year pitched “Rhythm Heaven” for the DS. For “Style Savvy,” she’s providing downloadable designs from the Dereon clothing line she and her mother, Tina Knowles, created.