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Brier Dudley's blog

Brier Dudley offers a critical look at technology and business issues affecting the Northwest.

January 22, 2010 at 11:12 AM

Microsoft reorgs Xbox, TV group, Windows Mobile next?

Mary Jo Foley this morning broke the news that Microsoft’s doing a pretty big reorganization of its Entertainment and Devices group, with Xbox exec Don Mattrick taking over the consumer TV, music and video business.

Enrique Rodriguez, a TV veteran recruited in 2003 by E&D boss Robbie Bach, is leaving the company. For now Bach’s going to directly lead the business providing Micorsoft’s TV platform to phone and cable companies.

Here’s Microsoft’s statement, released by its P.R. firm:

“As Microsoft continues to advance its strategy to bring the best entertainment experiences to all the screens in our lives, a few strategic organizational announcements were made internally this week by Entertainment and Devices Division, President, Robbie Bach.

1. As a natural evolution of the Interactive Entertainment Business, our consumer products and experiences focused on games, movies, television, and music will now all be part of IEB, led by Senior Vice President, Don Mattrick.

2. In addition, Robbie announced the formation of a new centralized E&D services infrastructure team, which will act as a combined resource across the division.

3. Finally, Enrique Rodriguez has decided to move on from his leadership position running the TV, Video and Music business, and he is evaluating his next opportunity. The TVM first-party businesses run by Craig Eisler (Zune and Windows Media Center) will move into IEB, and Mediaroom, the TV platform business, will become a standalone group within E&D reporting directly to Robbie Bach.”

MJ also referred to a catty Mini-Microsoft item speculating that the group will pass the Windows Mobile business back to Windows and Steven Sinofsky.

Comments | Topics: Microsoft, reorg, TV

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