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Brier Dudley's blog

Brier Dudley offers a critical look at technology and business issues affecting the Northwest.

March 8, 2010 at 1:54 PM

Allrecipes fires up “Man Tested Recipes,” Dude Food contest

Beef, bacon, beer and butter figure heavily at ManTestedRecipes.com, a site launched today by Seattle’s Allrecipes.com.

Naturally the launch sponsor is Seattle-based Bacon Salt. I’m guessing Lipitor will be next.

Allrecipes Chief Executive Lisa Sharples said the new site is “the genuine voice of men and what they want in food.”

“Our research shows men genuinely enjoy cooking but have uniquely masculine interests and tastes; they deserve a dedicated and authentic community to connect with each other,” she said in the release.

The site is similar to Allrecipes’ user-generated format but with more social features for friendly men, such as tagging, friending and following. Users also get a “fridge” similar to a Facebook wall, on which people can post messages.

To get things going, there’s a “Dude Food” recipe contest through April 30, encouraging visitors to “boast about your roast” and compete for a $500 prize.

manfood.JPG

Allrecipes said the site was inspired by market research, including comScore findings that 36 percent of community food site visitors are male and Allrecipes findings that 70 percent of men “were more interested in visiting a men’s food site than a general food site,” the release said.

Other findings from its research, pulled from the release:

— Men enjoy preparing meals more than women (men 82 percent, women 75 percent).

— Men enjoy eating more than women (men 91 percent, women 88 percent).

— The majority of men prefer to eat food cooked by other men (53 percent).

— When asked their preferred dinner ingredient, steak is the top choice among men while pasta is the top choice of women.

— When asked to describe the perfect dish, the top two adjectives among men are “spicy” and “meaty,” whereas women select “healthy” and “savory.”

— The grill far outweighs the oven as men’s favorite way to cook (grill 46 percent, oven 17 percent), while it’s the opposite for women (grill 16 percent, oven 42 percent).

— Men are willing to spend more time preparing meals than women — 57 percent of men say “40 minutes to as long as it takes” is acceptable, while 52 percent of women prefer to limit cooking time to “0-40 minutes.”

Comments | More in | Topics: allrecipes.com, food, Food

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