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Brier Dudley's blog

Brier Dudley offers a critical look at technology and business issues affecting the Northwest.

March 24, 2010 at 10:17 AM

Ford ships 2 millionth car with Microsoft Sync

Ford announced today that it reached a new milestone with the Sync voice-control and entertainment system built on Microsoft’s automotive platform, shipping the system on its 2 millionth vehicle.

It took Ford about two years to reach the millionth Sync vehicle – a Fusion Hybrid that Ford CEO Alan Mulally personally delivered to his pal Microsoft CEO Steve Ballmer – and 10 months to ship the second million. System number 2 million also went into a Fusion.

“The success of SYNC proves that customers want to be connected,” Ford marketing VP, Ken Czubay, said in the release. “The speed with which we’ve hit the 2 million mark, the premium SYNC adds at auction, and the improvements in purchase consideration show that it is a true differentiator for us, adding real value for the customer.”

Sync is a $395 option but Ford claims the system increases the resale value of its cars by $200 to $240.

It’s also added value to the Seattle tech community, where a number of companies are contributing technology and services to the Sync platform, including telematics provider Airbiquity, embedded systems developer Bsquare and traffic services provider Inrix.

And it’s more evidence of the authenticity of this graffiti I photographed at the Consumer Electronics Show in January:

Thumbnail image for DSCN1429.JPG

Comments | Topics: ballmer, ford, Gadgets & products

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