File this in the “kinda obvious” bin.
The San Francisco region is the most Apple friendly part of the country, with 32.3 percent of the people in Apple’s hometown area likely to own a Mac, iPod or iPhone, according to a new report from Experian Simmons.
This comes just after the latest PC sales reports that showed Macs holding fifth place with 6 to 8 percent of the U.S. market share, behind Hewlett-Packard, Dell, Acer and Toshiba.
Californians must be loyal. Four of the top 10 most Apple-ish metropolitan areas are in the Golden State.
You could probably draw a similar conclusion from Seattle’s ranking. The hometown of Microsoft is the 14th most Mac friendly community, with 989,163 out of the 3,614,840 adults owning some sort of Apple device. That’s 27.4 percent of the population.
Prosperous urban centers have the most dense Apple ownership, as expected.
But even places like Yakima and the Tri-Cities made the top 100, with 20.50 percent of adults owning one of its devices. That’s surprisingly ahead of Eugene’s 19.7 percent.
Portland, the Linux epicenter, ranks 30th with 24.4 percent Apple ownership, behind cities like Detroit (24th, with 25.6 percent) and Boise (25th, with 25.4 percent).
The top 10 market areas, plus a map from Experian Simmons’ report:
1. San Francisco-Oakland-San Jose, Calif: 32.3%
2. Boston: 31.3%,
3. San Diego: 42%
4. New York: 30.4%
5. Washington, D.C: 30.1%
6. Chicago: 29.4%
7. Denver: 29.1%
8. Monterey-Salinas, Calif.: 28.1
9. Santa Barbara-Santa Maria-San Luis Obispo, Calif.: 27.9
10. Las Vegas: 27.9