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Brier Dudley's blog

Brier Dudley offers a critical look at technology and business issues affecting the Northwest.

June 2, 2010 at 2:07 PM

D8: AOL should have bought Apple, put Jobs in charge, Case says

RANCHO PALOS VERDES, Calif. — Another interesting bit of tech history that surfaced at the D8 conference: AOL co-founder Steve Case said his company considered buying Apple and putting Steve Jobs in charge, to help sort out its troubled merger with Time Warner.

At the time Apple’s market value was only about $1 billion.

It was during an AOL board meeting in 2002, where “one suggestion was we acquire Apple and put Steve in charge,” Case said during an interview with co-host Kara Swisher.

“There wasn’t a lot of support for the idea,” he said, explaining that at the time people had different perceptions of Jobs’ company.

“Apple was this Mac operating system company with a 2 percent market share.”

Comments | More in | Topics: aol, Apple, apple

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