RANCHO PALOS VERDES, Calif. — The outrageous rise in movie ticket prices is easing, according to DreamWorks Chief Executive Jeff Katzenberg.
During an interview with All Things Digital co-host Walt Mossberg, Katzenberg said prices are leveling off at an average of $7.50 nationally and a $3.50 premium for 3D.
“It’s probably hit a level that’s going to plateau for awhile,” he said.
Katzenberg also defended what Mossberg called “3-D fatigue,” saying “we’re at the beginning” of a new opportunity, but 3-D is “probably the most powerful new creative tool put in the hands of filmmakers since color.”
Meanwhile, DreamWorks is working with Intel on new workstations using supercomputing processors that draw on its Larrabee graphics technology. The computing power will enable animation artists to render in real time, rather than sending individual frames to a datacenter for processing — a step that takes at least eight hours.
“What it does is it changes the entire process of how we actually create and make our product and it’s going to affect many many thousands of industries that rely on high-end computing,” he said, adding that “we’re going to be a lighthouse for this.”
The first movie using these new tools from start to finish will come to theaters in 2012.