Follow us:

Brier Dudley's blog

Brier Dudley offers a critical look at technology and business issues affecting the Northwest.

June 2, 2010 at 9:20 AM

D8: Movie ticket prices plateaued, DreamWorks boss says

RANCHO PALOS VERDES, Calif. — The outrageous rise in movie ticket prices is easing, according to DreamWorks Chief Executive Jeff Katzenberg.

During an interview with All Things Digital co-host Walt Mossberg, Katzenberg said prices are leveling off at an average of $7.50 nationally and a $3.50 premium for 3D.

“It’s probably hit a level that’s going to plateau for awhile,” he said.

Katzenberg also defended what Mossberg called “3-D fatigue,” saying “we’re at the beginning” of a new opportunity, but 3-D is “probably the most powerful new creative tool put in the hands of filmmakers since color.”

Meanwhile, DreamWorks is working with Intel on new workstations using supercomputing processors that draw on its Larrabee graphics technology. The computing power will enable animation artists to render in real time, rather than sending individual frames to a datacenter for processing — a step that takes at least eight hours.

“What it does is it changes the entire process of how we actually create and make our product and it’s going to affect many many thousands of industries that rely on high-end computing,” he said, adding that “we’re going to be a lighthouse for this.”

The first movie using these new tools from start to finish will come to theaters in 2012.

Comments | More in | Topics: D conference, D8, Digital media

COMMENTS

No personal attacks or insults, no hate speech, no profanity. Please keep the conversation civil and help us moderate this thread by reporting any abuse. See our Commenting FAQ.



The opinions expressed in reader comments are those of the author only, and do not reflect the opinions of The Seattle Times.


The Seattle Times

The door is closed, but it's not locked.

Take a minute to subscribe and continue to enjoy The Seattle Times for as little as 99 cents a week.

Subscription options ►

Already a subscriber?

We've got good news for you. Unlimited seattletimes.com content access is included with most subscriptions.

Subscriber login ►
The Seattle Times

To keep reading, you need a subscription upgrade.

We hope you have enjoyed your complimentary access. For unlimited seattletimes.com access, please upgrade your digital subscription.

Call customer service at 1.800.542.0820 for assistance with your upgrade or questions about your subscriber status.

The Seattle Times

To keep reading, you need a subscription.

We hope you have enjoyed your complimentary access. Subscribe now for unlimited access!

Subscription options ►

Already a subscriber?

We've got good news for you. Unlimited seattletimes.com content access is included with most subscriptions.

Activate Subscriber Account ►