LOS ANGELES — Sony had a tough act to follow at E3, after Microsoft’s Kinect and Nintendo’s 3-D DS.
It started off with some snark — actor Kevin Lambert mocking Kinect by asking on a video, “Who wants to pretend their hand is a gun? What is this — third grade?”
Then the company jumped into demonstrations of 3-D games for the PlayStation 3, including futuristic shooter “Killzone 3.”
Snowflakes and blood spatters on the player’s visor enhanced the 3-D effect, which was especially strong when flying a jetpack using motorcycle-like throttles in the foreground.
“What titles like ‘Avatar’ are doing for 3-D movies, titles like ‘Killzone 3’ will do for 3-D games.” said Kaz Hirai, the former PlayStation boss heading up Sony’s online entertainment services group.
Sony finally specified the price of its Wii-like “Move” motion controllers, which will go on sale Sept. 15 in Europe, Sept. 19 in the U.S. and Oct. 21 in Japan.
The basic controller will cost $50, a secondary controller will be $29.99 and a bundle with a controller, sports game and the required Eye receiver will cost $99.99. A PS3 bundle with the Move controller and Eye will cost $399.99.
Sony pledged to have 15 to 20 Move games ready at launch more than 40 by the holiday season.
Not ready until next spring, though, is “Sorcery,” a great looking adventure game that Sony developed to showcase Move. The controller is used like a magic wand to cast spells, fireballs and other magical weapons at ogres and other enemies.
The company also is going to price Sony-created Move games at $39.99, which could put pressure on Microsoft to keep its Kinect games below $60.
There was no update to the PSP handheld game player, as some had expected. Instead Sony plans to step up its marketing of the device with a new ad campaign and have 70 new PSP titles by December.
Despite repeated jabs at Microsoft, Sony mentioned toward the end of its event that it’s adding a paid tier to its online PlayStation Network, which has always been free.
Sony’s “Plus” network will charge $50 a year or $17.99 for three months of access. Subscribers will get exclusive game content, early access to demos, discounts on products and some full games. The subscription material will be available as long as the subscription continues.