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Brier Dudley offers a critical look at technology and business issues affecting the Northwest.

June 24, 2010 at 3:30 PM

World Cup USA vs. Algeria upped Web traffic, firm says

More evidence that the World Cup frenzy is also a Web phenomenon in the U.S. is coming from Experian Hitwise today.

The research firm said U.S. traffic to soccer and media Web sites was up 22 percent yesterday, after the U.S.-Algeria match yesterday.

Broadcaster sites jumped 6 percent, print media sites were up 3 percent and Yahoo Sports’ World Cup site leapt 32 percent, the firm said.

That’s for Algeria in an early round. Yahoo ought to give Landon Donovan a bonus.

Here’s Experian’s list of soccer-related gains yesterday:

– US visits to Soccer websites increased 22% on Wednesday (6/23/10) versus Tuesday (6/22/10). Visits were up 10% versus the previous Wednesday.

– US visits to Broadcast Media websites increased 6% on Wednesday versus Tuesday. Visits were up 8% versus the previous Wednesday.

– US visits to Print Media websites increased 3% on Wednesday versus Tuesday. Visits were up 5% versus the previous Wednesday.

– US visits to News Media websites overall increased 2% on Wednesday versus Tuesday. Visits were up 8% versus the previous Wednesday.

– Yahoo! Sports – World Cup 2010 website received the most visits, 32.36%, among Soccer sites on Wednesday.

– Yahoo! Sports – World Cup 2010 website visits increased 21% on Wednesday versus Tuesday.

– FIFA.com website visits increased 23% on Wednesday versus Tuesday. Visits were up 75% versus the previous Wednesday.

– ESPN Soccernet website visits increased 45% on Wednesday versus Tuesday. Visits were up 94% versus the previous Wednesday.

– ESPN3.com website visits increased 25% on Wednesday versus Tuesday. Visits were up 45% versus the previous Wednesday.

– FoxSports Soccer website visits increased 25% on Wednesday versus Tuesday. Visits were up 45% versus the previous Wednesday.

– Twitter.com visits increased 4% on Wednesday versus Tuesday. (note – does not include traffic from 3rd party applications)

– Facebook.com visits increased 1% on Wednesday versus Tuesday.

Comments | Topics: Africa, Digital media, traffic

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