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Brier Dudley's blog

Brier Dudley offers a critical look at technology and business issues affecting the Northwest.

June 30, 2010 at 3:23 PM

Amazon buys Woot! (check the rap video)

Funky online shopping site Woot.com, which offers single items daily through a handful of snarky Web sites, is being acquired by Amazon.com.

That’s according to a characteristic letter posted by its chief executive, Matt Rutledge. An excerpt:

Today is a big day in Woot history. This morning, I woke up to find Jeff Bezos the Mighty had seized our magic sword. Using the Arthurian model as a corporate structure was something our CFO had warned against from the very beginning, but now that’s water under the bridge. What is important is that our company is on the verge of becoming a part of the Amazon.com dynasty. And our plans for Grail.Woot are on indefinite hold.

Woot will remain autonomous and based in the Dallas area, according to Amazon.com. The purchase price isn’t being disclosed and the deal should close in the third quarter.

“The acquisition will foster the long-term growth of Woot, allowing it to continue its passion for serving customers with low prices across a broad selection of products,” spokesman Craig Berman said via email.

In addition to gadgets offered through Woot.com, Woot sells wine, toys and clothes through companion sites.

Rutledge provided a more expansive explanation of the deal:

Amazon is interested in us because they recognize the value of our people, our brand, and our unique style of deep-tissue, toxin-releasing massage. And they don’t want to start changing things now. Amazon’s hoping our nutty Woot steez continues to grow and develop (and perhaps even rubs off on them a little). They’re not looking to have their folks come in and run Woot unless we ask them to, which incidentally you can do by turning off the bathroom lights and saying the word “Kindle” three times; a helpful Amazon employee will appear in the mirror. That said, Amazon clearly knows what they’re doing in a lot of areas, so we’re geeked about the opportunities to tap into that knowledge and those resources, especially on the technology side. This is about making the Woot brand, culture, and business even stronger than it is today, and we expect that any changes will be for the better or we wouldn’t bother with this endless paperwork.

Better yet is the video in which Woot sings the news: “When we heard we were like ‘that’s some kind of scamazon’ but it’s true, we got acquired by aaamazon … we’re hooking up with the notorious crew.”

Comments | More in | Topics: Amazon.com, amazon.com, Gadgets & products

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