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Brier Dudley's blog

Brier Dudley offers a critical look at technology and business issues affecting the Northwest.

July 1, 2010 at 3:13 PM

NPD: Video game sales down 5% but platforms strong

Video game sales in the U.S. fell 5 percent to $823.5 million last month, but it was still the industry’s third best-selling May on record, NPD said in its monthly report this month.

Console sales were flat and sales of handheld players fell. Overall hardware sales were down 20 percent while game software sales rose 4 percent.

But the Xbox 360 and PS3 platforms were strong, with the Xbox contributing the biggest share of industry sales so far in 2010. Sony’s PlayStation 3 saw the biggest percentage growth, with sales of hardware, software and accessories up 32 percent in May.

Nintendo hardware outsold them both, though, moving 334,800 Wiis and 383,700 DS handhelds, compared with 194,600 Xboxes, 154,500 PS3s and 59,400 PlayStation Portables.

“Red Dead Redemption” on the 360 was the top selling game with 945,900 units sold last month. The top 10:

RED DEAD REDEMPTION – 360

RED DEAD REDEMPTION – PS3

SUPER MARIO GALAXY 2 – WII

UFC 2010: UNDISPUTED – 360

UFC 2010: UNDISPUTED – PS3

WII FIT PLUS W/BALANCE BOARD- WII

NEW SUPER MARIO BROS. WII – WII

ALAN WAKE – 360

POKEMON SOULSILVER VERSION – NDS

SKATE 3 – 360

Microsoft and Sony sent boasts to accompany the report. Samples:

Microsoft: “Xbox 360 continues to outsell the PlayStation 3 at retail for the fifth consecutive year and every single month of 2010. … Half of May’s best-selling console titles are on Xbox 360.”

Sony: “In May, we experienced our tenth consecutive month of year over year growth, and it is clear that the demand for PlayStation 3 and its incredible content is not subsiding as evidenced by an increase of 18% in PS3 hardware sales and revenue increase of 58% in PS3 software sales since last May.”

Comments | Topics: Games & entertainment, Microsoft, Nintendo

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