This may not be enough to improve Microsoft morale after the Kin debacle and stealthy layoffs, but the company’s search effort showed a healthy gain in the latest report from Experian Hitwise.
Bing share of U.S. searches grew 7 percent in June, to 9.85 percent, the firm reported. Google’s share dropped slightly – 1 percent, from 72.17 percent in May to 71.65 percent in June. Yahoo was flat at 14.37 percent and Ask.com was up 2 percent, to 2.14 percent.
Bing showed particularly big growth rates in vertical categories such as health and travel, although it’s still a tiny source of traffic compared with Google in these categories. In travel, for instance, upstream traffic from Bing grew 162 percent — from 1.3 percent to 3.4 percent.