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Brier Dudley offers a critical look at technology and business issues affecting the Northwest.

August 23, 2010 at 3:07 PM

Social media strategies on tap

If you want to sound hip to the social media thing, and don’t mind a little profanity, check out my favorite new Web site – What The **** Is My Social Media “Strategy”?

The site automatically generates social media strategies, chock full of buzzwords, with a click. I came to it via Boing Boing.

It’s a snarky promotion for a marketer, who is poking fun at social media strategies larded with jargon. The site’s “making it up so you don’t have to.”

But the buzzword generator is probably just fine for your next mission-statement planning session, when you need to fill out those huge sticky notes.

Or you can use it on your phone, under the table, if you want to shine during that next meeting with the boss.

A few sample strategies to clip ‘n save:

“Target influencers with engaging assets to act as platforms for conversation”

“Encourage positive conversations to drive advocacy”

“Utilise social currency to amplify experiences and drive conversations”

“Increase organic growth by exposing audiences to the brand through breakthrough viral communications”

Comments | More in | Topics: social media strategies, Tech work, tech work

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