On the eve of Apple’s fall product announcement Wednesday, Amazon.com is surfacing with plans for a subscription video service that could appear by the holidays.
Both The Wall Street Journal and Associated Press are reporting that Amazon is talking with studios about streaming their catalog of older content, perhaps through a monthly service affiliated with its $79 per year Amazon Prime service.
If nothing else, the reports could get Amazon mentioned in the wave of news coverage coming Wednesday when Apple is expected to announce a new version of its AppleTV device and a video subscription service.
Amazon already competes in the space, offering video rentals on demand to PCs and connected devices such as TiVo digital video recorders.
Next we’ll be hearing about Microsoft’s Zune Marketplace and the video it offers through Windows Phone 7 and the Xbox.
And don’t forget Hulu and its pay service, or rumors that YouTube will offer a video rental service soon.
Just in case there’s nothing to watch on TV.