The Entertainment Software Association will honor Robbie Bach, the retiring president of Microsoft’s entertainment and devices business and supreme Xbox commander, during an Oct. 20 event in San Francisco.
Bach is being honored “for his steadfast and long-term commitment to improving the lives of America’s children,” the ESA said in its release, noting Bach’s charitable work. The Medina resident is chairman of the Boys & Girls Clubs of America national governing board and led the creation of Get Game Smart, an educational campaign aimed at families.
The ESA will present its “Champion Honoree” award to Bach during the group’s annual charity dinner and auction. Previous winners include George Lucas; Nintendo’s Shigeru Miyamoto and Howard Lincoln; Electronic Arts’ Bing Gordon and Sony Computer Entertainment’s Ken Kutaragi.
Tickets are $750.