Follow us:

Brier Dudley's blog

Brier Dudley offers a critical look at technology and business issues affecting the Northwest.

September 15, 2010 at 9:33 PM

Microsoft says “Halo Reach” does $200 mil on day one

Microsoft tonight announced that “Halo: Reach” sales grossed $200 million in its first day, making it the best-selling game in the company’s history.

“‘Halo: Reach’ is the biggest game Microsoft has ever released and its launch has already surpassed every game, movie and entertainment launch this year,” Phil Spencer, vice president of Microsoft Game Studios, said in the release.

The total includes U.S. and European sales. For comparison, “Halo 3” sold $170 million in the U.S. alone on its first day in 2007.

It is an amazing number for Reach, especially ahead of the holidays and during a down economy.

But bragging rights may only last until Activision releases “Call of Duty: Black Ops” in November for the Xbox 360 – plus the PlayStation 3 and Wii. The last version in 2009 sold $310 million in its debut on multiple platforms in the U.S. and U.K. I wonder how Reach would have done if it wasn’t an Xbox exclusive.

Comments | Topics: bungie, Bungie, Call of Duty: Black Ops

COMMENTS

No personal attacks or insults, no hate speech, no profanity. Please keep the conversation civil and help us moderate this thread by reporting any abuse. See our Commenting FAQ.



The opinions expressed in reader comments are those of the author only, and do not reflect the opinions of The Seattle Times.


The Seattle Times

The door is closed, but it's not locked.

Take a minute to subscribe and continue to enjoy The Seattle Times for as little as 99 cents a week.

Subscription options ►

Already a subscriber?

We've got good news for you. Unlimited seattletimes.com content access is included with most subscriptions.

Subscriber login ►
The Seattle Times

To keep reading, you need a subscription upgrade.

We hope you have enjoyed your complimentary access. For unlimited seattletimes.com access, please upgrade your digital subscription.

Call customer service at 1.800.542.0820 for assistance with your upgrade or questions about your subscriber status.

The Seattle Times

To keep reading, you need a subscription.

We hope you have enjoyed your complimentary access. Subscribe now for unlimited access!

Subscription options ►

Already a subscriber?

We've got good news for you. Unlimited seattletimes.com content access is included with most subscriptions.

Activate Subscriber Account ►