Microsoft tonight announced that “Halo: Reach” sales grossed $200 million in its first day, making it the best-selling game in the company’s history.
“‘Halo: Reach’ is the biggest game Microsoft has ever released and its launch has already surpassed every game, movie and entertainment launch this year,” Phil Spencer, vice president of Microsoft Game Studios, said in the release.
The total includes U.S. and European sales. For comparison, “Halo 3” sold $170 million in the U.S. alone on its first day in 2007.
It is an amazing number for Reach, especially ahead of the holidays and during a down economy.
But bragging rights may only last until Activision releases “Call of Duty: Black Ops” in November for the Xbox 360 – plus the PlayStation 3 and Wii. The last version in 2009 sold $310 million in its debut on multiple platforms in the U.S. and U.K. I wonder how Reach would have done if it wasn’t an Xbox exclusive.