AOL today confirmed that it’s buying TechCrunch, the San Francisco-based tech blog and event producer.
The deal is part of AOL’s push to grow its stature as one of the country’s major online media outlets. Its portfolio already has several high-traffic tech blogs, including Engadget.com and TUAW, the unofficial Apple weblog.
(Remember when people used to think the most successful blogs pointed toward a future with more independent voices, outside of mainstream media? No, I can’t either.)
TechCrunch will remain based in San Francisco, according to AOL’s release, which said terms of the deal aren’t being disclosed.
Both TechCrunch and AOL have Seattle connections. TechCrunch founder Michael Arrington moved to Seattle earlier this year, and AOL Chief Executive Tim Armstrong is a verteran of Starwave, the former Bellevue digital media company that was eventually acquired by Disney.
Armstrong said in a release that TechCrunch makes AOL’s tech news network “a must-buy for advertisers seeking to associate their brands with leading technology content and its audience.”
GigaOM broke news of the AOL-TechCrunch deal yesterday.
UPDATE: Stories are surfacing about the sale price. Silicon Alley Insider/Business Insider’s second-hand estimates place it around $25 million, lower than CNBC’s $40 million whisper number.