Hulu is moving beyond an experiment in Web content distribution, into a pretty major media business.
During a speech today at the NewTeeVee conference in San Francisco, Hulu Chief Executive Jason Kilar gave the first peek at Hulu’s revenue.
Hulu’s expecting more than $240 million in sales this year, up from $108 million in 2009. This comes as the company rolls out the paid “plus” version of its service, now available through PCs and devices such as the PlayStation 3.
The site served 260 million content streams to 30 million users last month, with a stream being the equivalent as one TV episode consumed. October also saw the site deliver 800 million ads for 352 advertisers, including all of the top 25 advertisers.
Kilar is a former Amazon.com executive who still has a home in Seattle. The company, backed by major TV network and movie studio owners, also employs a number of former Microsoft employees and is opening an engineering office in Seattle.
A key slide from Kilar’s presentation: