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Brier Dudley's blog

Brier Dudley offers a critical look at technology and business issues affecting the Northwest.

November 15, 2010 at 2:53 PM

Microsoft: 1 million Kinects sold already, may beat target

Microsoft’s Kinect is connecting at the cash register. The company today said that it sold 1 million of the $150 controllers for the Xbox in its first 10 days on the market.

This follows news from England that the arrival of Kinect and “Call of Duty: Black Ops” last week combined to give game sellers in the United Kingdom their highest grossing week of all time.

With Black Friday and the real holiday selling season still to come, Microsoft is now suggesting it may beat its goal. Earlier this month it upped the forecast from 3 million to 5 million by year’s end. Now it’s talking about selling more than 5 million.

In today’s announcement, Don Mattrick, president of the Interactive Entertainment Business, said the company is going to “keep pace with high demand and deliver against our plan to sell more than 5 million Kinect sensors worldwide by the end of this year.”

Kinect went on sale in the U.S. on Nov. 4 and in Europe Nov. 10. It launches in Asia next week. Microsoft expects the system to be available through 60,000 retailers in 38 countries by the holidays. (Here’s my Kinect review.)

Now it’s time for Microsoft to tell us how many Windows Phone 7 devices were sold in its launch week.

Comments | Topics: Kinect, kinect, Microsoft

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