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Brier Dudley offers a critical look at technology and business issues affecting the Northwest.

November 18, 2010 at 12:00 AM

Facebook “social shopping” startup debuts

Here’s a way to make a little money off your Facebook friends.

A Seattle startup called OtherPage today is launching “social shopping” application that gives online shoppers cash back if their friends buy the same stuff.

Users will get 1 to 5 percent cash rebates on purchases made via the site, which includes a price comparison tool and coupons.

They have the option of sharing their purchases and information about deals and stores on Facebook. If friends click through the shared information and make a purchase, the user will get an additional 1 to 5 percent back.

OtherPage also provides icons that can be added to show “attitude and feeling” about products.

The service is launching with about 500 participating stores, including Best Buy, Overstock and drugstore.com. It also provides about 10,000 coupons and price comparisons for about 5 million products.

OtherPage won’t see users’ credit card numbers or address — the purchasing is between the store and the user — but the startup will see what’s been purchased and where, if users opt to share that information.

Founder Kevin McCarthy previously started SearchMarketing.com, a retail search optimization business sold to ChannelAdvisor in 2005. He also worked at drugstore.com, Kiss.com and Atom Films.

He’s funding the business himself and has five employees.

Comments | More in | Topics: Entrepreneurs, facebook, Facebook

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