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Brier Dudley's blog

Brier Dudley offers a critical look at technology and business issues affecting the Northwest.

November 18, 2010 at 2:00 PM

Whoa: “Call of Duty: Black Ops” hits $650 million

Activision today announced even more amazing sales records for Vietnam-era shooter “Call of Duty: Black Ops.”

The game grossed $650 million in its first five days, blasting sales records for video games, theatrical movie releases and books. It also beat the $550 million, five-day take of the last edition, “Call of Duty: Modern Warfare 2.”

CodBO.jpg

Microsoft chimed in on the release, saying that “Black Ops” set new records on Xbox Live, with more than 5.9 million multiplayer hours and more than 2.6 million unique players on the service since the game’s Nov. 9 launch.

The showing “illustrates the mass appeal of interactive entertainment as millions of consumers are choosing to play ‘Call of Duty: Black Ops’ at unprecedented levels rather than engage in other forms of media,” Activision Chief Executive Robert Kotick said in a release.

It’s not necessarily either-or though.

I was able to read the newspaper a bit while different levels loaded and during an overly long soliloquy by Viktor Reznov, the mysteriously invincible Russian in the series. Some players may also end up watching more romantic comedies than planned, as penance for spending too much time in virtual Indochina.

Comments | Topics: Activision, Call of Duty: Black Ops, Games & entertainment

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