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Brier Dudley's blog

Brier Dudley offers a critical look at technology and business issues affecting the Northwest.

December 9, 2010 at 3:29 PM

Xbox, Kinect push game sales to November record

Boosted by the Xbox 360 Kinect launch, November broke a record for video game sales, with $2.99 billion worth of games and hardware sold in the U.S., according to NPD’s monthly report.

The Xbox 360 platform accounted for 40 percent of the total industry sales during the month. Xbox accessories — namely Kinect — accounted for 60 percent of game accessory sales, the research firm reported.

Altogether game sales were up 9 percent in the month.

Full-year sales of physical games – which account for about 70 percent of game spending and don’t include digitally disributed games and mobile apps – should reach $18.8 billion to $19.6 billion, NPD predicts.

“The higher end of that range would essentially be flat to last year. Gains in November offset a good portion of the year-to-date declines,” NPD analyst Anita Frazier said in the release.

Nintendo announced that it sold more than 2.7 million game systems in the month – 1.2 million Wiis and 1.5 million DS handhelds per NPD.

“According to our internal numbers, Nintendo sold 600,000 Wii systems during Thanksgiving Week alone, an increase of 50,000 over 2009,” Charlie Scibetta, Nintendo of America’s senior director of communications, said in the release.

“Call of Duty: Black Ops” was the best-selling game with 8.4 million units sold. It accounted for 25 percent of all games sold in the U.S. last month. The top 10 games sold during the month:

Call of Duty: Black Ops (360, PS3, Wii, PC, NDS)

Assassin’s Creed: Brotherhood (360, PS3)

Just Dance 2 (Wii)

Madden NFL 11 (360, PS3, Wii, PS2, PSP)

Fable III (360)

Donkey Kong Country Returns (Wii)

Need for Speed: Hot Pursuit (PS3, 360, Wii, PC)

Gran Turismo 5 (PS3)

NBA 2K11 (360, PS3, Wii, PS2, PSP,PC)

Wii Fit Plus (Wii)

NPD noted that it is now lumping multiplatform games together; if it was reporting titles individually by platform, “Halo: Reach” would have been tenth.

When games are ranked individually by platform, two Kinect titles almost made the top 10. “Dance Central” and “Kinect Sports” were number 11 and 12, according to David Dennis, Xbox group product manager.

“We’re very happy with performance across all lines of our business,” he said.

Comments | More in | Topics: game industry, Games & entertainment, nintendo wii

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