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Brier Dudley offers a critical look at technology and business issues affecting the Northwest.

December 27, 2010 at 11:13 AM

Amazon holiday recap: Kindle overtakes Harry Potter 7

After a crazy spurt of holiday sales, the Kindle is now the best-selling product in the history of, the company announced today.

The Seattle-based retail giant said sales of its Kindle digital book have now overtaken sales of “Harry Potter and the Dealthy Hallows.”

But you’ve got to take Amazon’s word for it – the company still isn’t telling investors or anyone else how many Kindles have been sold.

Thumbnail image for kindle light.jpg

In a prepared statement, Amazon founder Jeff Bezos suggested the Kindle is holding its own against Apple’s iPad and other tablet computing devices with color screens.

“We’re seeing that many of the people who are buying Kindles also own an LCD tablet,” Bezos said in the release. “Customers report using their LCD tablets for games, movies and web browsing and their Kindles for reading sessions.”

Amazon provided lots of factoids in its holiday recap:

– The company’s sales volume peaked on Nov. 29, when customers ordered more than 13.7 million items in all product categories, a record 158 items per second. On the same day, the company’s fulfillment network shipped 9 million items.

– Products were shipped to 178 countries, and more than 350,000 items were shipped overseas to U.S. military personnel.

– The last “local express delivery” order delivered in time for Christmas was an Apple Mac Mini ordered at 1:41 p.m. Christmas Eve by someone in Woodinville. It was delivered at 8:04 p.m. that evening.

– Amazon sold enough tire chains to outfit the entire population of Aspen, Breckenridge and Sun Valley, and enough jeans to stack them to the top of Mount Everest.

– Customers bought more Philips Norelco shavers during the holiday season than the average beard hairs on a man’s face.

– One of Amazon’s most remote shipments went to the hamlet of Grise Fiord north of the Arctic Circle in Canada. It included “Tinker Bell and the Great Fairy Rescue,” “Toy Story” DVDs, “Chicken Soup for the Dog Lover’s Soul,” and the video games “NHL 11,” “Halo Reach” and “Call of Duty: Black Ops.”

Here are company’s best-selling items from Nov. 14 through Dec. 19, based on units ordered:

– Electronics: Kindle (Wi-Fi); Kindle 3G; and Apple iPod touch 8GB

– Toys: Scrabble Flash Cubes; Qwirkle Board Game; and LEGO Ultimate Building Set

– Video Games and Hardware: Call of Duty: Black Ops; Just Dance 2; and Donkey Kong Country Returns

– Sports & Outdoors: Zumba Fitness Total Body Transformation System DVD Set; Razor A Kick Scooter; and Power Balance Silicone Wristband

– Movies: “Inception”; “The Blind Side”; and “Toy Story 3”

– Kindle Books: “The Confession: A Novel” by John Grisham; “Decision Points” by George Bush; and “Unbroken” by Laura Hillenbrand

– Amazon MP3: “My Beautiful Dark Twisted Fantasy” by Kanye West; “The 99 Most Essential Christmas Masterpieces” (Amazon Exclusive) by various artists; and “Born

Free” by Kid Rock

– Watches: Timex Women’s Sports Digital Watch; Timex Kids’ My First Outdoor Black Fast Wrap Watch; and Casio Men’s G-Shock Classic Digital Watch

– Beauty: Philosophy Limited Edition Hope in a Jar; Philosophy Peppermint Bark Duo; and Burt’s Bees Essential Body Kit

– Home, Garden & Pets: Swarovski 2010 Annual Edition Crystal Snowflake Ornament; Cuisinart SmartStick 200-Watt Immersion Hand Blender; and Cuisinart 5-in-1 Griddler

– Clothing & Accessories: Levi’s Men’s 501 Jean; Levi’s Men 550 Relaxed Fit Jean; and Levi’s Men’s 505 Regular Straight Fit Jean

– Shoes and Handbags: UGG Australia Women’s Classic Short Boots; Red Large Vicky Giraffe Print Faux Leather Satchel Bag; and BEARPAW Women’s Eva 10″ Boot

– Health & Personal Care: Philips Norelco Men’s Shaving System; Omron Digital Pocket Pedometer; and Philips Sonicare Essence Power Toothbrush

– Home Improvement: Black & Decker Ratcheting ReadyWrench; Striker Magnetic LED Light-Mine Flashlight; and Rockwell Jawhorse

– Automotive Parts & Accessories: Battery Tender Junior; Wagan Heated Seat Cushion; and Michelin Digital Programmable Tire Gauge

– Baby: Baby Einstein Take Along Tunes; Cloud b Twilight Constellation Night Light, Turtle; and Baby Einstein Bendy Ball

– Software: Anime Studio Debut 7; Manga Studio Debut 4; and Adobe Photoshop Elements 9

– Grocery: Coffee People Donut Shop K-Cups for Keurig Brewers; Vita Coco 100% Pure Coconut Water; and Numi Tea Bamboo Flowering Tea Gift Set

– Wireless: Samsung Captivate Android Phone (AT&T); HTC DROID INCREDIBLE Android Phone (Verizon Wireless); and Motorola DROID X Android Phone (Verizon Wireless)

– Frustration-Free Packaging: Transcend 4 GB Class Flash Memory Card; Fujifilm FinePix 12.2 MP Digital Camera; and Coffee People Donut Shop K-Cups for Keurig Brewers

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