Follow us:

Brier Dudley's blog

Brier Dudley offers a critical look at technology and business issues affecting the Northwest.

January 26, 2011 at 12:00 AM

Sports startup Korrio surfaces, with $3.3 million

Seattle sports software startup Korrio now has $3.3 million to take its best shot.

The 13-person company has been developing a “sports automation platform” for youth soccer leagues and other sports organizations. Called Playflow, the system includes league management tools and social networking tools.

Today it’s announcing that it received $3.3 million in funding, led by John Connors at Ignition Partners. Also pitching in are Martin Coles, former Starbucks chief operating officer and Reebok and Nike executive, and Sam Schmidt, a former Indy driver and owner of Sam Schmidt Motorsports.

Korrio was started in January 2009 by Steve Goldman, who was chief executive at Isilon Systems until a management shakeup in 2007. Before that he was a sales executive at F5 Networks.

Goldman initially funded Korrio himself, after being involved in youth sports through his son and daughter.

“No one had been doing a good job applying modern technology to the family as well as the sports experience,” he said.

Washington Youth Soccer is the first customer of the software.

Goldman said the money will fund product develoment and sales and marketing. It should also help Korrio grow to more than 20 employees, he said.

Comments | More in | Topics: Startups

COMMENTS

No personal attacks or insults, no hate speech, no profanity. Please keep the conversation civil and help us moderate this thread by reporting any abuse. See our Commenting FAQ.



The opinions expressed in reader comments are those of the author only, and do not reflect the opinions of The Seattle Times.


The Seattle Times

The door is closed, but it's not locked.

Take a minute to subscribe and continue to enjoy The Seattle Times for as little as 99 cents a week.

Subscription options ►

Already a subscriber?

We've got good news for you. Unlimited seattletimes.com content access is included with most subscriptions.

Subscriber login ►
The Seattle Times

To keep reading, you need a subscription upgrade.

We hope you have enjoyed your complimentary access. For unlimited seattletimes.com access, please upgrade your digital subscription.

Call customer service at 1.800.542.0820 for assistance with your upgrade or questions about your subscriber status.

The Seattle Times

To keep reading, you need a subscription.

We hope you have enjoyed your complimentary access. Subscribe now for unlimited access!

Subscription options ►

Already a subscriber?

We've got good news for you. Unlimited seattletimes.com content access is included with most subscriptions.

Activate Subscriber Account ►