Seattle sports software startup Korrio now has $3.3 million to take its best shot.
The 13-person company has been developing a “sports automation platform” for youth soccer leagues and other sports organizations. Called Playflow, the system includes league management tools and social networking tools.
Today it’s announcing that it received $3.3 million in funding, led by John Connors at Ignition Partners. Also pitching in are Martin Coles, former Starbucks chief operating officer and Reebok and Nike executive, and Sam Schmidt, a former Indy driver and owner of Sam Schmidt Motorsports.
Korrio was started in January 2009 by Steve Goldman, who was chief executive at Isilon Systems until a management shakeup in 2007. Before that he was a sales executive at F5 Networks.
Goldman initially funded Korrio himself, after being involved in youth sports through his son and daughter.
“No one had been doing a good job applying modern technology to the family as well as the sports experience,” he said.
Washington Youth Soccer is the first customer of the software.
Goldman said the money will fund product develoment and sales and marketing. It should also help Korrio grow to more than 20 employees, he said.