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Brier Dudley's blog

Brier Dudley offers a critical look at technology and business issues affecting the Northwest.

February 2, 2011 at 5:41 PM

Hulu partners with Viacom, Daily Show and Colbert return

Hulu just announced a content deal with Viacom that will bring shows like “The Daily Show” and “The Colbert Report” back to Hulu’s free video-streaming site.

The shows will appear on Hulu.com the morning after they are first broadcast.

Hulu’s also going to add a big batch of Viacom shows to its Hulu Plus premium service. The network’s “leading shows” like “Jersey Shore,” “Teen Mom 2” and “Tosh.0” will come to the site 21 days after they first air.

Hulu Plus is also going to add more than 2,000 episodes from Viacom’s library over the next few weeks.

In a blog post announcing the deal, Chief Executive Jason Kilar said the site expects sales of nearly $500 million this year, up from $263 million in 2010 and $108 million in 2009.

Kilar, a former Amazon.com executive, also said subscriptions to the $7.99 per month Hulu Plus service should pass 1 million a month this year.

“It is clear to us that — because of the Internet and the increased competition/innovation it brings — the future of TV is going to be very good to users, advertisers and content owners/creators,” he wrote.

(For a great look at Hulu’s evolution, check out this Wall Street Journal story from last week, detaling the hardball Kilar played with Hulu’s owners).

Comments | Topics: Digital media, hulu

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