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Brier Dudley offers a critical look at technology and business issues affecting the Northwest.

February 8, 2011 at 11:14 AM

Bing bites Google back, jumps 6%

Maybe this is why Google’s been publicly trashing Bing.

Microsoft’s underdog search engine saw a jump in market share over the last month, increasing its U.S. market share 6 percent, according to an Experian Hitwise report today.

Google’s U.S. market share fell 2 percent over the same period. No doubt it’s because Bing was siphoning off searches for terms like torsorapy and mbzrxpgjys.

experian-hitwise-PR-201102-percent-us-searches-among-search-engine-providers-450x208.jpg

Experian reported that Microsoft-powered search engines – Bing and Yahoo combined – had a higher “success rate” in January than Google by a significant margin. It said that 81 percent of searches at Bing and Yahoo resulted in a visit to a Web site, versus a 65 percent success rate with Google searches during the same period.

But could searches also be considered a success if people found what they were looking for without clicking through and beyond the search results? For instance, searchers may have been asking Google to help spell a word or find a phone number that’s displayed without cicking through.

Experian also listed the retail sites that drew the most paid clicks in January. Naturally the list was topped by Amazon.com, which drew 11.25 percent of paid click traffic in January followed by Target, JCPenney, Sears and Lowes.

Comments | Topics: amazon.com, bing, Bing

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