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Brier Dudley offers a critical look at technology and business issues affecting the Northwest.

March 1, 2011 at 5:30 AM

Adometry sold, does Texas two step

Redmond analytics startup Adometry is being acquired by Click Forensics, an Austin, Texas-based company.

Click Forensics is renaming itself Adometry and will continue investing in the Redmond office, adding two more employees immediately. Adometry now employs five and Click Forensics employs about 40.

Adometry provides a service analyzing the effectiveness of online display ads. It was started in late 2008 by John Dietz and Rob Perrier, who left the Disney Internet Group’s Seattle office to start the company.

Click Forensics provides auditing, verification and metrics to online advertisers, publishers and ad networks.

Terms of the deal weren’t disclosed, but the companies said Adometry was sold for a mix of cash and stock in Click Forensics. Adometry earlier raised $450,000 from angel investors.

“The key challenge online marketers face today is accurately measuring and improving the performance of their online ad campaigns as they flow across a changing landscape of ad networks and Web sites,” Paul Pellman, chief executive of Click Forensics, said in a release. “With the addition of ad verification technology from Adometry, our ad analytics suite integrates all the pieces of display campaign measurement and optimization in a single offering for brand advertisers.”

Comments | More in | Topics: Startups

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